Feb 9, 2021

What exactly is high-frequency trading? And is it bad?

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We’ve listened carefully to our customers over the last few days. It’s been clear to me that the mechanics — plumbing if you’d prefer — of investing are not well understood. We are starting an occasional series of posts that I hope will inform, educate, and maybe entertain, on occasion.

Let’s begin with High Frequency Trading and PFOF. Both are much misunderstood.

As our frame we have to agree that technology changes the world. Brings us closer together, gives us access to information, impacts the fabric of society.

People for thousands of years have been trading and speeding up information flow to improve price efficiencies. In the 1800s, it took months to ship goods between Europe and America, leading to huge price differences. The first high-frequency traders in the middle of that century used the telegraph to better integrate the two markets and bring prices together.

Fast forward 150 years and you have massive microwave towers transmitting price information at the speed of light between New York and Chicago, the two largest trading centers in the U.S. As the speeds have increased, and the differences separating the high-frequency trading firms have narrowed, the market has experienced significant consolidation.

What does that mean for today’s investor?

A handful of large firms now execute the majority of trades in financial markets. Those so-called market makers can more efficiently process trades at a narrower band of prices

. Among those who benefit? The everyday investor. Not only do people now avoid trade commissions, the competition to fill their trade orders often yield them a better price

. That is what enables Robinhood to offer quality execution on trades — you can always check that on our website.

These benefits have been lost in the swell of misinformation about high-frequency trading, market makers and what’s known as payment for order flow (PFOF), a rebate that brokers receive from market maker firms for sending them trade orders for execution. Check out this video which breaks this down even more.

Our goal is to open access by reducing costs and building an intuitive mobile-first platform. We aim to be transparent about the industry we operate in, I hope you find this useful. In short, high frequency trading is just what you get when you apply technology to trading — getting data moving faster between trading centers will enhance the trading experience for us all.

Vlad Tenev is the CEO and Co-Founder of Robinhood Markets.

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U.S. brokerage services are offered through Robinhood Financial LLC, a registered broker dealer (member SIPC) and U.S. clearing services through Robinhood Securities, LLC, a registered broker dealer (member SIPC). Find more information on FINRA's BrokerCheck.

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A self-custody cryptocurrency wallet, Robinhood Wallet, and related services are offered through Robinhood Non-Custodial, Ltd. (a limited company organized in the Cayman Islands).

The Robinhood Money spending account is offered through Robinhood Money, LLC (NMLS ID: 1990968), a licensed money transmitter.

Say Technologies, LLC provides technology services for shareholder engagement and communication.

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news.

All are affiliated entities and wholly-owned subsidiaries of Robinhood Markets, Inc.

Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2026 Robinhood. All rights reserved.
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All investing involves risk.

U.S. brokerage services are offered through Robinhood Financial LLC, a registered broker dealer (member SIPC) and U.S. clearing services through Robinhood Securities, LLC, a registered broker dealer (member SIPC). Find more information on FINRA's BrokerCheck.

U.K. brokerage services are offered through Robinhood U.K. Ltd, an authorised and regulated firm by the U.K. Financial Conduct Authority (FRN: 823590), and introduces UK customers to Robinhood Securities, LLC for order routing, execution, clearing, settlement, arranging custody services and margin lending to eligible UK customers with margin accounts. Robinhood Securities, LLC is regulated in the U.S. by the SEC and FINRA.

U.S. cryptocurrency services are offered through Robinhood Crypto, LLC (NMLS ID: 1702840). EU cryptocurrency services are offered for eligible EU customers through an account with Robinhood Europe, UAB (company number 306377915), registered in Lithuania as a virtual currency exchange and virtual currency depository wallet operator.

A self-custody cryptocurrency wallet, Robinhood Wallet, and related services are offered through Robinhood Non-Custodial, Ltd. (a limited company organized in the Cayman Islands).

The Robinhood Money spending account is offered through Robinhood Money, LLC (NMLS ID: 1990968), a licensed money transmitter.

Say Technologies, LLC provides technology services for shareholder engagement and communication.

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news.

All are affiliated entities and wholly-owned subsidiaries of Robinhood Markets, Inc.

Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2026 Robinhood. All rights reserved.